Posts Tagged ‘The follow me generation’

A few days ago I wrote a blog about the “follow me generation”, link which spoke about how the new generation is different to before because they keep in touch with each other via facebook, twitter and other social media and grow up together “following” what they are up to in their lives. This is in contrast to the past where people would meet in high school, university and work and often just lose touch, or maintain at least very tenous contact, with each other.

This phenomenon has had an impact on advertising and marketing. Anyway the blog covers all of this in more detail  including a reference to university research about this.

Within a few days this blog was the first out of two hundred and seventy two million webpages when you typed in the words “the follow me generation” on to Google. I am in London, UK so the search results provided for me are those of Google.co.uk.

Below is a printscreen of what I saw when I typed “The follow me generation” on Google yesterday. Please click on it to see more detail.

My article, "the follow me generation", was the first out of 272 million web pages.

This is a relatively minor success, but it’s important to remember every success that you have no matter how small it is and dwell on that more than you “dwell” on your failures. When you do focus on your failures, which you should do, do it in a calm analytical way rather than an emotional way.  In addition it can at times be better to do it in a light hearted, perhaps even jovial way. When however you think of your successes no matter how small, spend more time and mental energy on them and “dwell” on it more, and be as emotionally positive as you can or chose to be.
This is part of what we call practising “abundance”, which I spoke about in a previous article (click here to read the article). What you focus on more is what you attract more in to your life. So always focus on the good things going around you no matter how small they are and you will notice more and more “good things” coming to you. To repeat one of my favourite sayings which you will hear from me often, “Laugh and the world laughs with you, weep and you weep alone”.
Have a great day!
– Jahan Choudhry, author “the follow me generation”, an article which was no.1 out of 272,000,000 webpages.

Read Full Post »

Traditionally the most powerful form of advertising has been said to be word of mouth recommendations by friends. This was stronger than glossy advertisments since the source of the recommendation had no credibility issues. We generally believe our friends and do not suspect them of having an “agenda”, whereas we are more sceptical of outsiders and especially professionals whose very job is to sell us their products and services. In general people do not like being sold to, and door to door salesman for example are usually considered a pest.

Word of mouth recommendations have traditionally been the strongest form of marketing.

Word of mouse.

“Word of mouth” recommendations were oral and they were either one to one, or at the most in a gathering of friends which could perhaps be a dozen people. Following on from my previous article about the “follow me” generation, , where I mentioned that people with a large group of friends or even just a very large network of contacts (be they offline or virtual contacts) can become “mini-celebrities” in their own social circle on the internet, I am going to talk about “word of mouse” i.e. recommending products and services to your friends on the internet be it through social media or any other form.

Facebook "likes" are one form of recommendation and encourages friends to check out the thing that you "like".

"Word of mouse" recommendations can reach hundreds, if not thousands of people in one go via facebook and other social media.

A single click can reach people all over the world via "word of mouse".

Differences between “word of mouse” and “word of mouth”

1. Word of mouth is usually one to one or maybe a dozen or so people in a social setting, in “word of mouse” you can endorse something to tens, hundreds, if not thousands of people with a single click.

2. Word of mouth you merely describe, in “word of mouse”, you can show your friends videos, pictures or recommend them directly to sites with information.

3. Word of mouth can be done over the phone or requires going out to meeting people, “word of mouse” can be done from the comfort of your own home or even when you’re out and about via your Iphone, blackberry or any other mobile phone (for my many American readers, you say “cell phone”!).

4. Word of mouth is done with people you phsyically know, “word of mouse” can be with people you develop trust and friendship with via the internet so can transcend geographical limitations.

5. By word of mouse you can refer people to consumer forums which evaluate how good or bad a product or service is, in fact sometimes these consumer forums themselves are called part of the word of mouse process, though I am mainly referring to online recommendations by people you know yourself and not public forums. You can also copy and paste key parts of a text to your online friends, something not as easy or common offline where people do not tend to carry out leaflets and highlight relevant parts.

In fact there has even been an academic study done on word of mouth and “word of mouse” in Holland by Mert Unsal of Maastricht University, .

Maastricht, the Netherlands.

What this all means is that marketing has changed, and companies are now even more than in the past required to be at their very past to deliver the best products or services to customers as the internet makes it very easy for them to be endorsed or criticized. This is ultimately good news for the consumer, and shows us how powerful and important the internet is and social media.

– Jahan Choudhry

Read Full Post »

We are now living in an age of rapid change, including in the way we conduct ourselves, with our friends and families. All of this impacts business and advertising. A while back one of my mentors spoke about the “Follow me” generation.

The “follow me” generation refers to the fact that whereas in the past you may have gone to high school or college with someone, or work and then lose track of them this is less likely now (unless you consciously wish to) and keeping in touch is made far easier with social media such as facebook and twitter.

This is in comparison to the past where years if not whole decades could be spent without seeing old high school, university or even work friends, colleagues or so-called “friends” (e.g. those whom you would prefer not to see but can’t actually avoid or blank) which would often be done in the form of a school or college reunion and so on.

There would be “yearbooks” in which photos of students of that year would be compiled in to one book. Some would even look at these photos, reminisce, engage in nostalgia (or perhaps not, as not all memories were pleasant) and possibly even wonder what ever happened to those faces which they could see in their year book. However something happened which made those faces in their year book less mysterious, a yearbook became replaced with “facebook”, enabling people to keep in touch far more easily and effectively.

The following video has yearbook pictures of Barack Obama, Brad Pitt, Beyonce, Ben Stiller, Bill Clinton, Britney Spears, Cameron Diaz, Christina Aguilera, Demi Moore, Eminem, George Clooney, Gywneth Paltrow, Halle Berry, Hilary Clinton, Jennifer Lopez, Justin Timberlake, Stefania Germanotta (Lady Gaga), Leonardo di Caprio, Madonna, Oprah Winfrey, Tom Cruise, Will Smith and many other celebrities.

Year book photos of famous celebrities.

Source: http://www.awesomeblogisawesome.com/2011/07/hilarious-celebrity-yearbook-photos/

Now however a student of 14 will add friends to his facebook and keep in regular contact and know at the very least general details about his life, and most of us will know things such as if a person has got married or moved to another a country. The amount of detail that people give on facebook varies with some people having literally thousands of pictures of them and their friends on their accounts to those who only provide basic information and even those who are virtually non-active.

Some people do not believe in facebook or social media which is completely fine as it is their personal preference. The wider social reality is that the “follow me” generation has emerged and this has an impact on marketing and advertising, with people influenced by what they see and hear their friends do and buy. This is also part of a bigger overall process of increased communication, making the world smaller, the “global village” as if it were, a phrase used much more often a few years back. From now on the world may not be the same again, the “follow me” generation may become a permanent reality for those who chose to be part of it, and being able to influence one particular person may have an impact on their several, or dozen, or tens, or hundreds, or even thousands of followers on facebook and twitter. Celebrity endorsements have shown to be a very potent form of marketing and in this day and age when ordinary people can become “mini-celebrities” online in their own social circle or beyond their endorsements have far more power than before when they could only communicate one to one in person or over the phone, or a dozen people in a social gathering. The follow me generation has arrived.

– Jahan Choudhry

Read Full Post »