Gold and silver watches, rings, bracelets, necklaces, pendants and much much more….
Gold and silver watches, rings, bracelets, necklaces, pendants and much much more….
Go to many central high streets of the world’s capitals or main cities and one of the names amongst some of the other globally recognized names that you will see is one consisting of a simple four letters, ZARA.
Zara is now a colossal international giant with a presence all over the world. Though having its clothes worn by many who are, or more importantly would like to be thought of, as sophisticated, glamorous and trendy ironically the founder of this company is in fact to this day quiet a simple, modest person despite being the richest person in Europe, richer than the Queen of England or the King of Spain. Spain is in fact the country where Zara founder, Amancio Ortega was born, grew up in and lives in till this day.
Amancio Ortega was born in the north of Spain. Spain is a state consisting of many different regions and also races with their own language and distinct identity such as the fiercely proud Catalans and Basques. Galicia is also another part of Spain where the people speak their own language, Gallego, (similar to Portuguese) and millions of people in Latin America and elsewhere through out the world who are of Spanish ancestry come from that particular region, as did Spain’s ruler for a large part of the twentieth century, general Francisco Franco. However Ortega was not born in Galicia or as a Gallego but in a small village called Busdongo de Arbás in the Leon region of Spain.
Ortega grew up in Leon during his childhood and it was in his adolescence that he moved to La Coruna, the second biggest city in Galicia and where he still lives today, next to the Atlantic Ocean.
Upon moving to Coruna, Ortega ended up getting a job at the age of fourteen for a shirtmaker in that town called Gala. Ortega’s father was a railway worker and had left their native Leon for work reasons. The family had financial problems and Amancio, the youngest got this job to help the family out, little did he know it would be the first step in making him a billionaire and richer than the king of Spain, the successor to the Spanish royal throne that once ruled much of Europe and much of the Americas.
Ortega decided business success lay in identifying what customers wanted and giving that to them as opposed to creating products and then marketing it to make customers want them. All this was to be done with speed. It is this speed which more than anything else characterizes Zara and differentiates it from other fashion retailers. The sheer speed with which new design lines and new products are created and then displayed at shops is not matched by others.
Ortega opened his first Zara shop in Coruna in 1974 and then in the comparatively short time of 6 years he went from having his first shop in his adopted home town to expanding in to a foreign country, Portugal in 1980. Then in the following decades it continued to expand across Europe and overseas including the USA, Asia, Africa and elsewhere.
The company is an integrated operation controlling the whole line of business from design on to production on to distribution and retail selling, unlike other fashion designers or textile companies. So though some companies have hired some ex-Zara designers they have not been able to replicate other aspects of the companies entire operational process which is a comprehensive one from conceptual design to the customer buying from the till.
Ortega is still involved in running Zara and is the head of the parent company, Inditex.
Ortega’s simple lifestyle and charity work.
Many articles and journalists have spoken much of Ortega’s modest lifestyle, which in their eyes is an exception to a norm. Whether that exception is something positive or negative in their view is not totally clear. However, yes Ortega hardly gives interviews to the media. Ortega does not travel abroad that much and yes he has not chosen to live in a lavish mansion somewhere. What these journalists however often omit to mention is his charity work.
Ortega runs the “Fundacion Amancio Ortega” (FAO) or Amancio Ortega Foundation, a charity which runs a number of projects including educational ones.
One of the FAO’s projects is in conjunction with Spain’s Agrónomos Sin Fronteras (Agronomists without frontiers)
Spain and Galicia in particular seem to be proud of this successful Spaniard who has shown the world that though you can be rich you can continue to live a modest, down to earth life with your close family and among the community that you grew up with.
An internet friend of mine, Debbie Loesel Stanton is starting a new and exciting way of blogging. As far as we both know the way she and her blogging colleague Eric will do this is a first on the internet and as we all know you can pretty much find anything on the internet so for this to be something unique really is quite something.
Debbie calls her new method “flexibility”.
What flexibility means is this in Debbie’s words:
This is very definitely an interesting approach to creative literary writing online and I am definitely looking forward to it. If Debbie and Eric are indeed the first people to do this online then they will be pioneers or even inventers of a totally new genre.
I will keep you all updated.
Debbie’s blog is: http://sunshinefactor.wordpress.com
Eric’s blog is: http://volutedmind.wordpress.com/
and together they will be writing on http://storysquared.wordpress.com/ when it’s up and ready for public viewing.
I wish both Eric and also Debbie over there in her lovely St Paul, Minnesota good luck!
Here is my map of visitors to my site as of today.
As this is an English-language blog naturally the largest officially English speaking country in the world, the United States has the most visitors to my blog with 23,731 at the time of writing.
However there is one part of the USA in particular which has more visitors than any other country except the United Kingdom. Have a guess. Well it’s the “golden state”, California.
If California was a separate country than only Britain and the rest of the USA would have more visitors to my site.
California by itself has 4,312 visitors more than any other country including Germany, Canada, Australia and many others.
In recognition of this I would like to say the following three words.
You have beaten your nearest competitors in terms of visitors to my site, New York on the east coast.
Some time ago I did a blog post on Wyoming which was at that time the US state with the lowest number of visitors to my site, so I decided to say hello to them, hence the blog “Hello Wyoming”, which you can read here.
That seem to do the trick as Wyoming is no longer on the bottom of the list of American states but it is now in fact North Dakota.
Anyway coming back to California, the golden state. I would like once again to say thank you to all my readers from that state and to let you know that you have had more people from your lovely state read my blog than countries such as Australia, Germany, Brazil, India, France, Italy and many others.
So once again, thank you California!
Many bloggers how they can increase the number of people visiting their site or “traffic”.
One key thing which you must do is to provide “value”. What do I mean by “value”? Value essentially means that there is a difference in the reader before and after the 5 or so minutes they spend reading your page. After reading your page they know something useful which they can apply in their lives which they didn’t.
So for example beautiful images, great quotes, funny pictures are great. People may love them and you may even get tens of thousands of hits from them. However depending on what sort of niche you are in, especially if it’s business-related you will need to provide the “V-word”, yes you got it right, that word…value.
So for example do you think the following are of “value” to the reader i.e. useful knowledge which can practically help the reader?
- What you had for breakfast today?
- Your favourite colour?
- Your opinion on whether human beings will ever colonize Mars?
Well, obviously no. Even if your reader learns the answer to this, how can they actually apply this knowledge?
Things of value are often connected to “How to…?”. For example if you can show your reader how to do something which they want to then that is of value. So if you wrote about.
- How to do something technical.
- How to cook something.
- How to make some sort of money in some way be it investment, business ideas and so on.
- How to be healthier.
Then all of those things would immediately be classified as things of value. In this blog for instance some of the following blogs help readers learn how to do certain things.
So make sure you have things of value in your blog posts that will help readers learn how to do things which they don’t know how to.
I hope you have found this useful.
Feel free to ask questions.
Have a great day!